Senior Art Director / Lead Designer
Managed design teams and provided creative direction and vision for projects and accounts with significant scope and business impact. Organized internal and external resources, managed relations with clients, partners and vendors.

Main responsibilities include leading creative and design workstreams, providing creative input and vision, planning and scoping, leading workshops, designing benchmarks, scenarios and competitive analysis, brand conceptualisations and development, preparing creative briefs and other documentation.

My creative role has always been at least 50% hands-on and most of the time I happen to work on design and production tasks as well.

Clients/Brands: Roche, NHS, Sony Computer Entertainment Europe, UBS Investment Bank, Philip Morris International, DuPont Performance Coatings and Polyester Technologies, Sara Lee Douwe Egberts, Lloyds TSB, Kraft Food, Adidas, Coca-Cola Enterprises, Barclays Capital.

LBi Framfab is a leading European communications specialist in digital media and interactive solutions based on Internet technology. For more information www.lbi.com
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Personal workspace and an image of our office in London Waterloo. Below discussing options for the UBS Graduates website redesign during a branding workshop.